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reKlaim 26 is a youth-led initiative designed to spark environmental responsibility and action across college campuses. Its core objective is to involve students directly in waste management practices, encourage sustainable habits, and build a culture of collective effort toward a cleaner and greener future.

Waste in any form is bad news for humanity. Plastic, paper, food, or e-waste—when dumped, it damages the planet we will inherit. The smarter way forward is the circular economy.

Reuse what exists. Recycle what’s discarded. Turn waste into value. A circular system cuts pollution, saves resources, creates green jobs, and makes sustainability practical, not preachy. If waste came back with purpose, the future would be cleaner, cooler, and worth living in.

Phase 1 - COLLECT AND COMPETE

reKlaim kicks off with awareness sessions, hands-on workshops, and inter-college competitions. It’s all about action. Students explore the circular economy, learn sustainable practices, and turn waste into impact, innovation, and social entrepreneurship—right on campus.

After the launch, an inter-college competition kicks off, challenging students to collect discarded plastic bottles for organised recycling. Take action, not lectures. Every participant wins attractive prizes while building real, sustainable habits. Clean campuses, real impact, circular economy in action.

PHASE 2 - SUSTAIN

This phase will shift the focus from collection to creation.

Interested students level up into college-based Waste-to-Wealth social enterprises, driving the circular economy. They turn collected waste into useful products, run workshops on waste management, and build self-sustaining business models. With approvals, reKlaim backs them with mentorship, marketing support, training, and investment guidance—turning campus ideas into real impact startups.

This way the colleges will get exposure to sustainable entrepreneurship

reKlaim 26 - College Competition
From Waste To Positive Impact

Reduce Waste

Reducing waste through collection for reuse and/or recycling

Decent Work and Economic Growth

Involving the youth in activities that promote sustainable practices

Promote Earning Capability

Driving social enterprises focusing on circular economy

Quality Education

Exposing the youth to various advances around sustainable practices

Promote Joint Effort

Academia. civil society, and corporate collaboration

Reduced Inequalities

Sustainability is a target for all, irrespective of their background

Involve Youth

The youth will lead the way. Previous generation will only provide support

Industry, Innovation and Infrastructure

Aligned social enterprises will bring forward unique solutions

Responsible Consumption and Production

Minimise waste through the Refuse, Reduce, Reuse, Repurpose and Recycle Model.

Sustainable Cities and Communications

Presently focusing on Kolkata and spreading awareness and adoption

Competition Details

Sustainability starts small but creates massive impact.

The challenge is simple: collect plastic bottles, submit them to reKlaim, and climb the leaderboard. More bottles mean less waste and a bigger win.

Act local. Think circular. Win big.

1

Register

Get together a team of 3-5 fellow students and register for the competion. The registration fee is refundable, once you collect till minimum threshold.

Did You Know?

West Bengal generates roughly 300,000 tonnes of plastic waste annually. Only 8% of India’s consumed plastic is historically recycled.

2

Start Collecting Used Plastic Bottles

reKlaim 26 will provide bins to each team for collecting and storing the plastic bottles. The team needs to arrange for space for placement of bin in college.

Did You Know?

Under EPR rules, India has set minimum recycling targets for plastic packaging, 30-50% of the EPR plastic obligations must be met via recycling for 2024-25, rising to 60-80% from 2027-28 onwards.

3

Collect and Weigh

The collection drive will be for 2 weeks. The team shall inform reKlaim as and when the bins are full. Weighing and collection will be arranged by reKlaim.

Did You Know?


A 2024 study by AIIMS and FSSAI revealed a startling fact: about
30% of urban Indians may be ingesting 5 to 7 grams of microplastics annually through food and water.

4

Reward

Every participant is guaranteed a prize in appreciation of their contribution. The total cash prize for reKlaim 25 will be Rs 50,000/-.

Interested entrepreneurs will be supported to start Waste-to-Wealth social enterprises that champion the circular economy. reKlaim will help build a self-sustaining model that provides hands-on experience in sustainable entrepreneurship.

SDG Sets The Goals

Decent Work and Economic Growth

Reduced Inequalities

Responsible Consumption and Production

ESG Measures the actions

No Poverty

Quality Education

Industry, Innovation and infrastructure

Sustainable Cities and Communications

Climate Action

our Team

Ashoke Mukhopadhyay
Renowned award winning author.

Former Vice President, Reliance ADA Group. Vice President, Allied Blenders and Distillers. Former Senior Manager, CESC Ltd.

Guest Faculty, Media Studies, Calcutta University.
Rupa Majumder
Founder, Raunaq Publication.

Consultant and Advisory of Intellectual Content, Techno India Group.

Former member, WB Heritage Commission.

Honorary Life Member, Cultural Association of Bengal -North America.
Jaydip Mukherjee
Founder, Heritage Mobility

Managing Partner, AutoBlaze

Former Co-Founder, Snap-E Cabs
Animesh Goswami
Program Director, reKlaim

Founder, Turi Films

Partner, Confiance Mobility

Director, GARK Promotions

Our Partners

Register for reKlaim 26

Whether you represent an organization or want to join as an individual, you can help fight the waste-triggered pollution crisis. And as a movement, we can achieve so much more. Become a member today and be part of the change!

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